Agency on Record

Your Story Is as Important as Your Logo...But Who Owns It?

Episode Summary

We've talked a lot about narrative in the past, but never about who owns the story in a marketing organization. In this episode we explore the true role of both your story and your storyteller, and what you can do to build a content marketing machine. Mike and Jason just want to see the writer running the business.

Episode Notes

Jason wrote a blog post about this very topic, and posted it here: https://www.maark.com/articles/serious-about-story/