Agency on Record

The Messy Secret Behind Taglines and Product Names

Episode Summary

Why naming B2B products is often a fool's errand, why the path to a great tagline is through five pages of narrative, and why you should consult a French dictionary before doing anything. Mike and Jason named this podcast in 15 minutes.

Episode Notes

Why naming B2B products is often a fool's errand, why the path to a great tagline is through five pages of narrative, and why you should consult a French dictionary before doing anything. Mike and Jason named this podcast in 15 minutes.