Agency on Record

Is Personalization Worth Being Creepy and Annoying?

Episode Summary

Over the past year or so, we've seen the industry shift from modernizing their web stacks to pulling value out of those stack, and first on the list seems to be personalization. Yup. It's time for that topic. Mike and Jason just want to stop being chased around the Internet by the same ads because we looked at that lamp one time on Amazon.