Agency on Record

Marketers vs. Storytellers: Story as Your Fundamental Weapon

Episode Summary

Why is disciplined storytelling in a marketing organization such a unicorn, and how is storytelling evolving in a digital world? Mike and Jason just want ghost tales around a campfire.

Episode Notes

Why is disciplined storytelling in a marketing organization such a unicorn, and how is storytelling evolving in a digital world? Mike and Jason just want ghost tales around a campfire.