We're far beyond the point where it's okay to have a vague idea of what digital transformation is or treating it like a set of bolt-on digital capabilities. It's transformation. Changing into something completely unlike what you are now and focusing on different products than you are now. And few companies have done it better than Lego. That's right. Lego. The toy brick people. Mike and Jason just want them to go so digital you can't step on those bricks in your bare feet anymore.
Transforming the LEGO Group for the Digital Economy. An MIT Paper.