Agency on Record

100-Watt Fixes as 1000-Watt Wins: The Constant Redefining of Failure and Success for Projects

Episode Summary

Failure is a slippery word in the industry. Few admit it. Expectations are lowered until it's irrelevant. Project outcomes are spun. Goal posts are moved. So what is failure? Even more important, what is success, both objectively for a project and subjectively for the person who takes pride in their work and wants the best product to go out there. Mike and Jason apparently know too much about failure.