Agency on Record

Cordcutters and Streamers: What the Rising Trend of Ditching Cable Means for Media and Marketers

Episode Summary

Cable TV still is the dominant way most people get their media, but statistics show a large trend of both people leaving cable for streaming services and entire generations not even knowing what cable is in the first place. What does this mean for media and the marketers vying for audience attention? Mike and Jason just wish TV was a punchline again so that they could leave their houses.