McDonald's just dropped its CMO. So did Coke. And Unilver and Uber and Johnson & Johnson and Lyft and Hyatt Hotels. In fact a good 30% of Fortune 500s don't have CMOs anymore, and that percentage is growing. We discuss the reasons why this could be, and why this is either extremely bad news for marketers...or extremely good news. Mike and Jason sometimes enjoy the chaos of modern marketing.
AdAge article on the disappearing CMO.
AdExchanger article on the disappearing CMO.
CNBC article on the disappearing CMO.