Agency on Record

The Brand Name Game with Alexandra Watkins

Episode Summary

Alexandra Watkins is obsessed with brand naming. From her naming agency Eat My Words to her book, "Hello, My Name is Awesome," she believes in the commercial power of a great name and the horror of a bad. We talk about her process, how to make such a subjective task more objective, and why a good brand name is so important to success. Mike and Jason just want to rename everything now.