Freytag built a pyramid so that you can tell better stories. In this episode we break down Maark's storytelling methodology and what it means to put your customers on a hero's journey. Mike and Jason just want to watch a dragon battle in the boardroom.
Maark's 5 Act Framework: https://www.dropbox.com/s/b59uj4w0v8fkoli/maark-5act-framework.pdf?dl=0
Jason's blog post on business stories: https://www.maark.com/articles/thats-not-a-story/